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| Fall 2002 Catalog | Spring 2003 Catalog | Fall 2003 Catalog |
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The offspring of Produits Artistiques Métaux Précieux, or PAMP, Switzerland's
most prestigious precious metals refinery, GOLDAVENUE possesses a fine jewelry pedigree
like no other.
Since its debut in 2000, GOLDAVENUE has shone brightly as the first catalog and Web site
dedicated to the creation and sale of cutting-edge – yet infinitely wearable –fine gold jewelry.
Remarkable not only for a decisively high fashion influence, collections also stand out by placing
'star' emphasis on the precious metal itself. Indeed, at GOLDAVENUE, gold transcends its
customary role as a mere foundation for gem work, and instead becomes the very essence of great design.
GOLDAVENUE was among the first to push the boundaries of contemporary gold jewelry with advanced
goldsmithing techniques, such as weaving, beading, articulation and hand hammering.
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Unexpected material-mixes, like gold with leather, ribbon or waxed cotton, along with a focus on
unique surface treatments, have made GOLDAVENUE the fine jeweler of choice to modern, active women.
And many editions have won top honors in leading gold jewelry competitions around the world.
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Today, GOLDAVENUE thrives from its Geneva-based headquarters, ideally located to draw
upon the best European design talent when assembling its latest collections. Though gold in
all its tonalities continues to play center stage, the GOLDAVENUE design philosophy has unquestionably
evolved, reflecting two distinct 'avenues' of seduction: one, of exclusive executions in gold, or
'Gold Extrême,' and the other, of gold's beauty enhanced by harmonious additions of diamonds or
exotic gemstones – 'Gold Luxe.'
Ever the trend leader, GOLDAVENUE now finds fresh inspiration in intimate, ultra-feminine designs,
always in step with the unique allure of the women who wear them. Whether a celebration of gold's
singular beauty, or gold exalted by the sparkle of jewels, the GOLDAVENUE collections remain,
true-to-form, 'Gold. Golder. Goldest'.
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