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Published on October 01, 2018
Gold Avenue, a golden opportunity to purchase and store precious metals online
Gold Avenue, a golden opportunity to purchase and store precious metals online. Starting today, there is a simpler way to purchase gold, silver, platinum, and palladium products online. Gold Avenue, makes it easy to buy, sell, and store precious metals at any time, from any device. Gold Avenue will be rolled out carefully, focusing on France and Switzerland as the initial target markets. All signs point to a successful start: two months after launch, the Geneva-based startup has already captured seven-figure revenues. On 2 October 2018, Gold Avenue releases its first ad campaign, with Ken Samuels (OSS 177, w/ Jean Dujardin) playing the lead role.
A newcomer looking to strike gold
In August 2018, Gold Avenue launched an online platform devoted to physical precious metals. Founded in late 2017 by a team of young entrepreneurs, the Swiss company is backed by MKS PAMP GROUP (global leader in precious metals). It aims to progressively democratize a market historically dominated by banks and financial institutions, removing all barriers from the purchasing process.
With forces at play such as economic instability, geopolitical conflict, and crypto-induced volatility, Gold Avenue emphasizes the intrinsic and tangible value of precious metals to attract its buyers: prudent savers, private investors but also millennials interested in Bitcoin.
A couple of months after the launch of the platform in France and Switzerland, Gold Avenue can boast seven-figure revenues. "Following crises such as Brexit, complicated trade war between China and the US as well as the 2017 crypto-frenzy, many are moving back towards more traditional assets," points out Alessandro Soldati, CEO of Gold Avenue. The startup is eager to shake up the English and German markets very soon in the future, and claim European leadership within three years.
Simple, transparent and trustworthy
Put simply, Gold Avenue allows its customers to purchase, sell and store physical precious metals: from minted and cast bars to legal tenders and coins — in gold, silver, platinum or palladium. Over 60 products ranging from $30 to $40'000 in price can be found on the site. The goal is to offer over 200 products by next year.
From their secured online wallet, customers have access to real-time transaction reporting and up-to-the-minute valuations of their portfolio. Simple and intuitive, the interface allows them to manage a wide range of precious metal bullion products. In a couple of clicks, products can be sold back to Gold Avenue at spot price. Gold Avenue also offers free storage in its Swiss, secured vaults for the first 10kg purchased on the online shop. Talk about luxury!
A modern spin on a traditional industry: launching the 2 October ad campaign
In juxtaposition to the launch of its online store, Gold Avenue has worked on an ad campaign that wittily sheds light on current financial hot-topics. Released on 2 October on the site and across social media, it features Franco-American actor Ken Samuels, notably known for his role in "OSS 117: Rio ne répond plus". In this short clip (1:50) we see the actor walk through PAMP, one of the world's most prestigious refineries based in Ticino, Switzerland, and subsidiary of MKS PAMP GROUP.
Ken Samuels can be seen sitting on a pallet of gold, worth CHF 20 million or next to a pyramid valued at over CHF8 million. The original ad campaign was the work of Cornelius, an agency working out of Geneva. Behind the camera was director Samuel Grandchamp, winner of the 2015 Pardino d’oro at the Locarno Film Festival. The objective was simple: showcase the accessible nature of the platform and give prominence to the immutable value of gold, and other physical precious metals.
*Spot: the price that metals can be purchased for on the professional market. No online precious metals platform offers buyback options, directly at spot price.