While inflation might be something you only hear in the news and looks like a distant event that doesn’t concern you, for some, it can have real, life-changing consequences. Through the lens of Turkey, this article explains what inflation really is and how it can affect your everyday life.

What Inflation Feels Like in Real Life: the Case of Turkey 

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Central banks around the world are currently dealing with inflation which has recently hit levels unseen in the past 20 years.

 and labor shortages caused by the pandemic, prices already went up 6.2% in the U.S., 4.2% in the U.K., 4.5% in India, and 10.7% in Brazil. This has left many economists buzzing about what it could mean for the economy, markets in general, and even 

what inflation could mean for the gold price

 if this situation with higher inflation gets worse, 

what could it mean for, you know… normal people?

To give you a better picture of what inflation really is and how it can affect peoples' lives, we will use Turkey’s current economic situation as an example. 

Turkey’s inflation rate is one of the highest in the world, which is a perfect example of what could happen in other countries if their inflation levels increased.

But first, let’s see how inflation actually works.

Most of us are used to thinking that inflation simply means higher prices. But, in reality, 

everyone’s true inflation rate is different

, because we all buy different products and services depending on our own financial situation. 

Owners of land, real estate, or physical assets such as gold,

 that tend to hold their value through inflationary periods. 

, especially if their debts carry fixed rates. In which case, they might get a chance to repay their loans in a less valuable currency.

But unfortunately, with inflation, not everybody can be a winner. For many people, higher inflation simply means that their paycheck is not going as far as it once did, unless they are among those whose salaries keep increasing at least as fast as inflation. But that’s not the case for most individuals.

 will effectively see their salaries getting smaller and their purchasing power shrinking.

Imagine, in just one year, gasoline prices rose 51% in the U.S., while used cars cost +26% more. Meat and natural gas prices are also sky-high. Take a look at the image below to see the impact of inflation in the US on some of the most common consumer products:

the impact of inflation in the US on gasoline, natural gas, meat prices

So if a full tank of gas used to cost you $100 a year ago, you now have to pay $151 for that same tank. And if you fill up your car every week, that’s 

a new cost of over $2,600 a year just to cover this price increase.

In short, if one’s salary is not adjusted to inflation, the latter erodes the average person’s purchasing power, 

basically making what you have today worth less tomorrow

Just to give you an idea: in countries with extreme levels of inflation, like Venezuela, paper money has become so worthless that artists make handbags out of the country's currency. And in some parts of the country, people are even using 

physical gold nuggets to pay for basic goods.

massive devaluation of the Venezuelan national currency used to make handbags

In Turkey, the situation is not as bad, but it has recently made headlines after its national money, the Turkish lira, fell in a historic crash, becoming the world’s weakest currency. And, as we’ll see, inflation is one of the underlying root causes of paper money losing value.

Does inflation weaken national currencies? 

The short answer is yes. As mentioned above, inflation is a decrease in the purchasing power of paper money, caused by a rise in prices across the economy.

too much paper money chasing too few goods:

 a product you buy today is worth a certain amount of money, and 2 years later, the price for the same product goes up, thus making the same amount of money worth less than before.

as much as we often describe inflation as a rise in prices, it can often be more useful to see it as your money losing its value

: if you bought your daily loaf of bread for $1 last year, and you now buy it for $1.5, your money has lost 50% of its value.

inflation has led to higher costs for fuel and basic household goods, all of which have suddenly become much more expensive. As a result of higher inflation and other reasons such as political turbulence and the lack of independence of the Turkish central bank, 

lira lost almost 40% of its value in a year

This has left many ordinary Turks reconsidering everything from weekly grocery shopping to their holiday plans, basically turning their lives upside down. 

And while many economists say that the situation is not that bad yet, it’s quite possible that things will worsen.

How can inflation affect people’s lives?

To put it simply, rising inflation means you have to pay more for the same goods and services. And if your income doesn't keep pace with inflation, while you might still earn the same amount of money 

Of course, it’s important to remember that inflation doesn't affect everything in the same way. 

For example, gas prices could increase but your home drop in value. That's exactly what happened during the 2008 financial crisis: home prices fell nearly 20% and oil prices went up.

If the situation gets really serious and a currency starts losing its value rapidly, people might consider getting rid of their national currency and turn to a more stable one, most likely the U.S. dollar. 

As the situation in the country got worse, it became the center of attention of numerous media reports showing that many people in Turkey face increased hardship as prices of food and other goods have soared.

Bewildered, Turks have been sharing their feelings for how inflation has affected their daily lives:

Imagine if the price of an everyday purchase increased by 100% overnight? That’s exactly what happened to turkish consumers, explains a 59-year-old woman who makes a living selling clothes at Istanbul's Ortakcilar market.

“I had never experienced such a deplorable life. I go to sleep, I wake up and the prices have gone up. I bought a 5-liter can of (cooking) oil, it was 40 lira. I went back, it was 80 lira. We don’t deserve this as a nation,” 

several people explained to international media that as soon as they got their salaries, they converted them into foreign currency to keep at least some of their wages' value. 

"I have asked for an advance on my monthly salary just to convert it into dollars so that I can maintain some sense of value in my earnings. It's nearly impossible to focus or talk about anything else at this point,"

 said Emirhan Metin, 28, a lawyer in Istanbul.

A 36-year-old freelance film editor had a similar experience, saying that he was often paid with a lag of six to eight months: 

"So the contract I signed last month is worth 20% less today. Who knows how much it will be worth when I get paid six months from now?"

a spiral of inflation and currency devaluation can really bring a population’s wealth to its knees

And if, at least for the time being, Turkey’s situation seems unlikely to happen in most European countries or the U.S., rising inflation has become a global concern in the past few years.

What other countries are facing a currency crisis? 

In general, currency crises are rather hard to predict. Currency devaluations can wreak serious havoc on financial markets, and impact individuals and companies tied to the currencies in question.

biggest currency devaluations in history: 

in August 2018, the country’s government 

announced a massive 95% devaluation of the currency

: in September 2008, Zimbabwe's former currency went from 1,000 ZWD per U.S. dollar to 300 trillion several months later, in February 2009.

And the recent collapse of the Turkish lira will most likely be remembered as one of the major global currency crises.

Now, could other countries be facing a similar scenario? 

“Yeah, course it can … With higher interest rates in the U.S., all these other countries that have debt in dollars will be hit,” 

Mark Mobius, founder of Mobius Capital Partners LLP, said, without specifying what countries could be affected.

However, an analysis recently published by investment bank Nomura found that the four emerging markets most at risk of a currency crisis are Egypt, Romania, Turkey and Sri Lanka.

More and more countries are currently facing different levels of inflation, in part caused by disrupted supply chains and post-Covid labor shortages.

And while inflation can be seen merely as an economic term describing a general increase in prices, it’s in fact a powerful and unpredictable force that can make people’s lives spiral out of control. 

As the situation in Turkey has shown, it can eat away half of your salary in the blink of an eye, and make the money sitting in your bank account basically worthless.

Analysts are now warning that this currency crisis could spread to other countries as changes in the U.S. interest rates could end up having a snowball effect on countries holding debt in U.S. dollars. 

And, as we’ve mentioned above, while inflation keeps raising prices and reducing our purchasing power, some assets such as physical gold are historically known to often retain and even gain value in times of inflation. 

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