Your Trusted Partner for Precious Metals
We’re Europe’s leading platform for selling and storing precious metals, part of the MKS PAMP Group, a Swiss family group with over 60 years of global expertise.
€900 million
in sales
200K
users
€750 million
in storage
A global authority in precious metals 
GOLD AVENUE is part of Bullion International Group, the retail division of MKS PAMP GROUP — a Swiss family-owned company that has grown into an innovative powerhouse, serving precious metals producers, users, and traders worldwide.
Learn more about MKS PAMP GROUPBullion International Group also includes such well-known brands as APMEX, MTB, OneGold, Bullion.com, the Bullion Card, and Citadel.
Learn more about Bullion International Group
Store or Ship - The Choice is Yours
At GOLD AVENUE, your gold is 100% yours from the moment you purchase it. We are just keeping it safe for you.
Secure Storage in Switzerland
More than 80% of our customers choose to store their metals with us. Here’s why:
-> Your metals are 100% yours
-> They stay off our balance sheet, so they’re always in your name
-> Stored in high-security vaults and fully insured for total peace of mind.
By the way, if you store your products in our vault, you can sell them back to us anytime without any fees.
Discover more about our delivery options and trusted shipping partners.
Insured Shipping, Anytime
You can request shipping across Europe anytime, 24/7, with just one click.
Your products will arrive within days in fully insured and discreet packaging.
Recognised for outstanding customer service
GOLD AVENUE has been named #1 for Customer Service and ranked among the Top 3 for Price-Performance by the Swiss Industry Monitor, an independent study comparing online gold and silver retailers in Switzerland.
A recognition of the experience we strive to deliver every day - from transparent pricing to expert support.
Trusted by leading media
Licensed and Regulated
Swiss Regulated
At GOLD AVENUE, we follow strict Swiss regulations to keep your purchases safe and secure.
We’re authorized under the Precious Metals Control Act (PMCA) and comply with the Anti-Money Laundering Act (AMLA). This means our activities are carefully monitored to prevent money laundering and ensure ethical practices, so you can buy with complete confidence.
You can read more about it here.
Fully Insured and Audited
Our vaults are checked daily, and every year, an independent auditor confirms all stored products—without recording names or serial numbers, so your privacy stays intact.
Everything in our vaults is fully insured against theft, loss, or damage. With coverage from both GOLD AVENUE and our vault operator, your investments are always protected.
Official partner of renowned mints
We ❤️ our customers, and they love us too!
On Trustpilot, we're rated 'Excellent' with an average score of 4.6 out of 5, and 80% of reviewers have awarded us a full five stars!
Frequently asked questions
Read the most frequently asked questions from investors on GOLD AVENUE and on how to buy gold, silver, and precious metals.
Do I own the precious metals I buy on GOLD AVENUE?
Is GOLD AVENUE a registered company?
Does GOLD AVENUE have any physical shops?
Is GOLD AVENUE a member of the LBMA (London Bullion Market Association)?
What is the MKS PAMP GROUP?
