Privacy policy

Goldavenue SA (“Goldavenue”) respects and protects your privacy and your private information. We are fully aware of the trust you place in us, as well as our responsibility for the protection of the personal data you transmit to us. This Privacy Policy explains what information may be collected through the website, how such information may be used and/or shared with others, how we safeguard it and how you may access and control its use in connection with our marketing communications and activities.

By providing us with your personal data, you consent to us collecting, processing, storing and safeguarding such data exploiting it in accordance with the applicable legislation and the terms and conditions of this policy. If you disagree with it, please do not provide us with any personal data. If you refuse or withdraw your consent or if you choose not to provide us with the required personal data, we may be unable to provide all or part of our services.

If you have any questions or comments regarding this policy or comments to improve its quality, please email .

1. Collection of personal data

1.1. Information you freely decide to provide us:

To access our services, including ordering via our Site, you must provide us with personal information, such as your first name, last name, e-mail address, postal address, phone number, etc.
The payment data you provide us with is not visible, nor processed nor stored by us. It is handled by our payment processing partner SIX Payment Services AG, Switzerland.

1.2. Information that we collect automatically when you use our Site:

Beyond the data that you freely decide to provide us to access our services, we collect and use various information about your behavior on our Site (your browsing preferences, pages of our Site you have viewed, your order history, IP address of your computer, etc.).
In addition, when you use services offered by third-party companies (Google Maps ™, YouTube ™, etc.) from our Site, we draw your attention to the fact that these companies may also, through these services, collect personal data about you (your location, your usage preferences, etc.). Also, before using these services, we recommend that you carefully read the privacy policies of these third-party companies.

2. Use of your personal data

Your personal data remains strictly confidential and can only be used for the purpose of ensuring the proper functioning of the commercial relationship.
Goldavenue SA uses the information you freely decide to provide us with for a variety of business purposes, including, for example, placing an order through our Site, participating in a Contest or interacting with our Customer Service. We also reserve the right to use all or part of this information for communicating with you, conducting surveys or recommending to you those of our services (or services of our partners) that might interest you. Of course, you can at any time oppose the use of your personal data for such other purposes (opting-out). In order to do that, please follow the instructions mentioned in our communications, to modify your preferences of users of our Site or, failing that, to contact our Customer Service.

Regarding the information we collect about your behavior on the Site that we collect automatically, we use them in order to improve and personalize our services, to better meet your expectations.

3. Storage of personal data

In order to maximize the availability of our website through multiple availability zones, we decided to work with the Amazon Web Service Cloud infrastructure (AWS) in the Europe Region. For legal and security purpose we replicate and save all your personal data on a secure server in Switzerland.

For more information about AWS please consult: Amazon Web Service

4. No disclosure of personal data

Your personal data is only transmitted or communicated to third parties

4.1. If this is necessary to achieve shipping, storage, or other purposes for which you have freely transmitted to us,
4.2. You have previously consented,
4.3. If necessary for billing purposes,
4.4. When the law or a court order requires it, or
4.5. In case of sale of our activity.

Remember that when you publicly share information, it can be indexed by search engines.

5. Use of cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies on different pages. These are small files that are stored on your data carrier and that store certain configurations and data through your Internet browser to exchange with our system. You can refuse the installation of cookies by making the corresponding settings on your browser software; however, we draw your attention to the fact that you may no longer have access to all our services.
The cookies we use cannot be linked to a particular person. When activating a cookie, an identification number is assigned to the respective cookie. Linking of your personal data with this identification number is not possible. At no time does the registration of your name or other similar data to establish a relationship between cookies and you. Thanks to the technology of the cookies, we obtain only anonymous information indicating us, for example, which pages of our Site were consulted.

6. Use of IP address

Any computer or device connected to the Internet is assigned an IP (Internet Protocol) address. IP addresses are usually assigned in blocks for each country. It is thus possible to use them to identify the country, region, and city in which the computer connects to the Internet. Since Internet sites must use IP addresses for the Internet to work, Goldavenue SA does access - and keep the history of - your IP address(es).

7. The tracking methods we use

In order to improve our services, we use Google Analytics ™ technology provided by Google Inc., based in the United States (Google). Google Analytics ™ is an Internet analytics tool that allows us to better understand your behavior on our Site. This tool may use cookies to collect anonymous information and generate reports on the usage statistics of our Site without you being personally identified by Google. The information generated by these cookies (including your IP address) may be sent to - and stored on - Google's servers in the United States. If you do not want Google Analytics ™ to record data about your visits, you can install a browser add-on that disables Google Analytics ™.

Goldavenue SA also uses the advertising features of Google Analytics ™ or Facebook ™, so advertising cookies can be used to enable certain features such as remarketing (eg for products like AdWords ™ on the Display Network from Google ™).

More information about the use of Google and advertising cookies is available on the Google website. Advertising cookies may be disabled, for example by changing the settings of Google ads or by using the Network Advertising Initiative tool.
By using our Site, you consent to the processing of the data collected about you, in accordance with the above explanations and the Google ™ and Facebook ™ Privacy Policy.

8. Right of access and rectification

In accordance with the data protection legislation, you have the right to be informed free of charge of the data recorded about you and, when these appear to be inaccurate or incomplete, the right to have such data rectified or deleted. To rectify your data, simply login to your account, go to your profile and make the necessary changes. To delete them, please contact the address below. Unless we have to keep all or part of your data for transactional or legal purposes (eg to provide after-sales service on the products you ordered or if the law requires us to keep copies of certain accounting documents), we shall delete your personal data.

Finally, we reserve the right to reject requests that are unreasonably repetitive, that require disproportionate technical effort (e.g. to develop a new system or fundamentally change existing practices) or that is simply impracticable.

If necessary, please send any request by post (Goldavenue SA, Case postale, 1204 Genève, Suisse) or email (, ensuring that your identification is possible and unequivocal to our customer service.

9. Security of personal data

Your personal data is protected from unauthorized processing through appropriate technical and organizational measures.

All of your personal data is processed internally and confidentially by an authorized Goldavenue SA employee.

10. Misuse of services

In case of misuse of our Site, especially in case of fear of punishable acts, personal data may be analyzed and, when required, be forwarded to the competent official authorities or to the third party concerned.

11. Users

The Websites are not directed to the users under 18. We do not knowingly collect personally identifiable information from anyone under 18 years of age. If we determine upon collection that a user is under this age, we will not use or maintain his/her Personal Information without the parent/guardian’s consent. If we become aware that we have unknowingly collected personally identifiable information from a user under the age of 18, we will make reasonable efforts to delete such information from our records.

12. Changes

Goldavenue SA reserves the right to modify the present Privacy Policy at any time and in its sole discretion. If necessary, the changes will be published on this page as soon as possible. The new provisions are valid as soon as they are published. Therefore, it is your responsibility to regularly review the current Privacy Policy.

13. Data protection

We will only retain your personal data for as long as it is necessary for the stated purpose, taking into account also our need to answer queries or resolve problems, provide improved and new services, and comply with legal requirements under applicable laws.

In general, we keep (a) log-in information for as long as you maintain a user profile with us; (b) communication data for up to 10 years after your last interaction with us. When the personal data that we collect is no longer required in this way, we destroy, delete or anonymize it in a secure manner.

14. Data protection

For all questions regarding the use of your personal data or any changes to or deletion of your personal data, please contact us:

Case postale
1204 Geneva

Phone: +41 (0)22 518 92 11

Updated on August 31, 2023