Your trustworthy GOLD partner

GOLD AVENUE is the official online retailer of MKS PAMP GROUP,
the worldwide leader in the precious metal industry.

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New York
London
3
Geneva Ticino GOLD AVENUE office
Istanbul
Dubai
2
Haryana New Dehli
Bangkok
2
Kuala Lumpur Singapore
Hong Kong
Shanghai
Sydney
700+
employees
15
offices
60+
years
in the industry

People at GOLD AVENUE

GOLD AVENUE is composed of a team of twenty experts who aim to offer the most transparent and accessible solution when it comes to your gold.

Alessandro Soldati

Buy gold with confidence

With our team of twenty dedicated experts, we aim to offer the new generation a trustable and transparent solution. The mission of GOLD AVENUE is to propose an easy and secure access to the most iconic product ever cherished by humankind, GOLD.

Alessandro Soldati
Chief Executive Officer
Omar Liess

From the ground to your hand

With more than 60 years in the industry, our group has always searched for innovative ways to move across the value chain to better serve our customers. With the creation of GOLD AVENUE, we wanted to get closer to our end clients in order to serve them straight from the source and directly share with them our passion for precious metals.

Omar Liess
Chairman of the Board

Members of the Board

Omar Liess
Omar Liess
Chairman of the Board

Head of Business Development of MKS PAMP and Group head of Marketing as well as being a member of the Executive Management Committee since 2018. Omar previously worked in the Netherlands as an internal controller for the MKS PAMP GROUP and was instrumental in the repositioning of the group’s digital strategy. During his time with MKS PAMP GROUP, he also started an alternative investment initiative.
Omar serves as Chairman of the board of Goldavenue SA. Additionally, he serves on the Board of director of Pandion mine finance, a fund structure vehicle that provides financing to mining companies. He is also a board member of MKS Precious Metal Hong Kong. Omar graduated from the European Business School in London with a bachelor’s degree in International Business with a major in Finance.

Hans Isler
Hans Isler
Member of the board

Hans ISLER, board member, of Swiss nationality, was a partner and member of the Board of Directors at Ernst & Young SA from 2002 to 2011. He also serves as the Chairman of the Board of Directors of Banque Thaler SA, and of Valcout SA, as well as Member of the Board of Directors of Banque Pictet & Cie SA, Banque du Léman SA, Valcourt SA, MKS PAMP, and of MMTC-PAMP Ltd. He has also been Independent Non-Executive Director of Leonteq Securities AG since 2012 and serves as its Vice-Chairman of the Board since 2018. He served as Deputy Magistrate of the Cour des Comptes (Auditor General) of the Canton of Geneva, and as a member of the Board of Directors of Médecins Sans Frontières. Mr. Isler holds a master’s degree in Economics from the University of St. Gallen.

Cyril De Bavier
Cyril De Bavier
Member of the board

Cyril De BAVIER, board member of Swiss nationality, is a serial-entrepreneur and early-stage investor with a proven track record in real estate and brokerage, Cyril De Bavier empowers and connects with stakeholders to bring business developments and spaces to life. Whether in business or in philanthropy, he has always attempted to tackle big problems and find transformative solutions. Mr. De Bavier is Co-Founder and Managing Partner of Swissroc Capital Holding SA, one of Switzerland’s fastest growing residential and commercial real estate firms spread across seven structured subsidiaries. He is also an early-stage investor with stakes in various industries: sports, food and beverage, proptech and fintech. Mr. De Bavier sits on several boards. He is also an active member of various networking associations and alumni groups including YPO and HEC Student Council. Mr. de Bavier is an Alumni of HEC Lausanne and the London School of Economics with a degree in Business Administration.

Customer service

Aristote Matshoko
Aristote Matshoko
Head of Onboarding

Aristote Matshoko joined GOLD AVENUE SA in May 2018 as a customer service manager. With strong communication skills, he has managed to build a solid experience in this area. In addition, he is also the founder of an e-commerce startup called BONNI. Aristote studied in Switzerland as well as abroad and graduated from the School of Management Fribourg (CH) where he obtained his master's degree in Business Entrepreneurship.

Geoffroy Fisher
Geoffroy Fisher
Customer Service Manager

Geoffroy joined GOLD AVENUE's customer service department in November 2019. A multilingual professional trained in translation, he is bilingual in English and French as well as fluent in German and Spanish. With more than 15 years of experience in customer relations and having worked for renowned institutions such as the European Commission and UEFA, he brings his extensive know-how and skills to GOLD AVENUE.

Suzanne Shaban
Suzanne Shaban
Customer service agent

Suzanne holds a Master's degree in Applied Foreign Languages in German and English. After several professional experiences in German customer service, she joined GOLD AVENUE in November 2020. Today, she uses her expertise and hospitality to assist our German, English, and French speaking customers on a daily basis.

Claudia Almeida
Claudia Almeida
Customer service agent

Passionate about languages and communication, Claudia holds a Master's degree in Applied Foreign Languages in English, Spanish, and Portuguese. Her professionalism, friendliness, and personality have allowed her to work for major telecom and e-commerce companies such as Swisscom and Ebay. She has been part of the GOLD AVENUE customer service team since November 2020 where she offers her expertise and assistance to our customers in English, French, Spanish and Portuguese.

Lorenzo Del Mela
Lorenzo Del Mela
Customer service agent

Lorenzo joined GOLD AVENUE's customer service department in April 2020. An incoming 2021 graduate at the University of St. Gallen with working experience in trading and online platforms, he offers his product knowledge to clients in Italian and English.

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