Your trustworthy GOLD partner

GOLD AVENUE is the official online retailer of MKS PAMP GROUP,
the worldwide leader in the precious metal industry.

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New York
Amsterdam
3
Geneva Ticino GOLD AVENUE office
Istanbul
Dubai
New Dehli
Bangkok
2
Kuala Lumpur Singapore
Hong Kong
Shanghai
Sydney
700+
employees
15
offices
60+
years
in the industry

People at GOLD AVENUE

GOLD AVENUE is composed by a team of twenty experts who aim to offer the most transparent and accessible solution when it comes to your gold.

Alessandro Soldati

Buy gold with confidence

With our team of twenty dedicated experts, we aim to offer the new generation a trustable and transparent solution. The mission of GOLD AVENUE is to propose an easy and secure access to the most iconic product ever cherished by humankind, GOLD.

Alessandro Soldati
Chief Executive Officer
Omar Liess

From the ground to your hand

With more than 60 years in the industry, our group has always searched for innovative ways to move across the value chain to better serve our customers. With the creation of GOLD AVENUE, we wanted to get closer to our end clients in order to serve them straight from the source and directly share with them our passion for precious metals.

Omar Liess
Chairman of the Board

Members of the Board

Omar Liess
Omar Liess
Chairman of the Board

Head of Business Development of MKS Switzerland and Group head of Marketing as well as being a member of the Executive Management Committee since 2018. Omar previously worked in the Netherlands as an internal controller for the MKS PAMP GROUP and was instrumental in the repositioning of the group’s digital strategy. During his time with MKS PAMP GROUP, he also started an alternative investment initiative.
Omar serves as Chairman of the board of Goldavenue SA. Additionally, he serves on the Board of director of Pandion mine finance, a fund structure vehicle that provides financing to mining companies. He is also a board member of MKS Precious Metal Hong Kong. Omar graduated from the European Business School in London with a bachelor’s degree in International Business with a major in Finance.

Hans Isler
Hans Isler
Member of the board

Hans ISLER, board member, of Swiss nationality, was a partner and member of the Board of Directors at Ernst & Young SA from 2002 to 2011. He also serves as the Chairman of the Board of Directors of Banque Thaler SA, and of Valcout SA, as well as Member of the Board of Directors of Banque Pictet & Cie SA, Banque du Léman SA, Valcourt SA, MKS (Switzerland) SA, PAMP SA and of MMTC-PAMP Ltd. He has also been Independent Non-Executive Director of Leonteq Securities AG since 2012 and serves as its Vice-Chairman of the Board since 2018. He serves as Deputy Magistrate of the Cour des Comptes (Auditor General) of the Canton of Geneva, and as a member of the Board of Directors of Médecins Sans Frontières. Mr. Isler holds a master’s degree in Economics from the University of St. Gallen.

Cyril De Bavier
Cyril De Bavier
Member of the board

Cyril De BAVIER, board member of Swiss nationality, is a serial-entrepreneur and early-stage investor with a proven track record in real estate and brokerage, Cyril De Bavier empowers and connects with stakeholders to bring business developments and spaces to life. Whether in business or in philanthropy, he has always attempted to tackle big problems and find transformative solutions. Mr. De Bavier is Co-Founder and Managing Partner of Swissroc Capital Holding SA, one of Switzerland’s fastest growing residential and commercial real estate firms spread across seven structured subsidiaries. He is also an early-stage investor with stakes in various industries: sports, food and beverage, proptech and fintech. Mr. De Bavier sits on several boards. He is also an active member of various networking associations and alumni groups including YPO and HEC Student Council. Mr. de Bavier is an Alumni of HEC Lausanne and the London School of Economics with a degree in Business Administration.

Venkata Gopalakrishnan
Venkata Gopalakrishnan
Member of the board

Venkata Gopalakrishnan, board member of Swiss nationality, serves as Chief Financial Officer of MKS PAMP GROUP since 2008. He also serves as member of the board of directors of MKS PAMP GROUP, MKS (Switzerland) SA, MMTC-PAMP India Pvt. Ltd. Venkata joined MKS PAMP GROUP as Financial Controller for MKS (Switzerland) SA in September 1994. Prior to joining MKS PAMP GROUP, Venkata spent four years working as an auditor for Arthur Andersen Geneva. He graduated from Geneva University in 1990 and qualified as a Swiss Certified Chartered Accountant in 1994.

Customer service

Aristote Matshoko
Aristote Matshoko
Customer Service Manager

Aristote Matshoko joined GOLD AVENUE SA in May 2018 as a customer service manager. With strong communication skills, he has managed to build a solid experience in this area. In addition, he is also the founder of an e-commerce startup called BONNI. Aristote studied in Switzerland as well as abroad and graduated from the School of Management Fribourg (CH) where he obtained his master's degree in Business Entrepreneurship.

Geoffroy Fisher
Geoffroy Fisher
Customer service

Geoffroy Fisher joined GOLD AVENUE SA's customer service department in November 2019. A multilingual professional with a translator's training, he is bilingual English-French and fluent in German and Spanish. With more than 15 years of experience in customer relations and having worked for renowned institutions such as the European Commission and UEFA, he brings all his know-how and skills to GOLD AVENUE.