We've been building the future of your investment
Our vision for GOLD AVENUE: Swiss quality shouldn’t be a privilege
Everyone in Europe, whatever they invest, deserves the same Swiss standards for precious metals. So we're building GOLD AVENUE around you: start on your own terms, grow when you're ready, change course when your plans change. Every choice stays yours.
And at the heart of it, a Swiss storage experience with benefits built in, that gets better over time.
Every step we take is guided by this vision, and all the small and big changes you’ve seen in the last few months also play a key part in it. Here's a preview of what we're building for you over the next year!
01 · INVEST
Fractional gold and silver,
for every budget
You'll be able to buy and sell gold and silver without needing to purchase a full bar or coin, investing any amount you choose.
Combined with Auto-Invest, it becomes an easy way to invest a set budget regularly, at your own pace. And convert your fractional metals into a physical bar or coin at any time.
02 · PAYMENTS
Safe, simple payments
with the methods you love
We're adding Apple Pay, Google Pay and new instant payment methods, so you can complete your purchases on GOLD AVENUE quickly, securely and with the payment options you already trust.
03 · LOGISTIC
A new logistics centre
and delivery tracking system
We're building a new logistics centre with the MKS PAMP GROUP to keep improving your delivery experience across Europe.
We'll also unveil a new delivery tracking feature soon, so you can follow your orders at every step, with full transparency.
While we prepare this next step, some deliveries may take a little longer than usual in the coming weeks. Thank you for your patience!
04 · STORAGE
All your precious metals
in one place
Whether you bought them with us or elsewhere, your physical precious metals are soon to come together on GOLD AVENUE.
We're building a new feature to help you bring your GOLD AVENUE portfolio and your existing holdings under one roof.
05 · APP
A redesigned app,
packed with new features
The GOLD AVENUE app is getting a redesign, with smart new tools to help you manage your holdings, explore how your investment could have grown over time, and make informed decisions with confidence.
06 · PRODUCTS
A growing GOLD AVENUE
product collection
Our goal is to build a collection that is both affordable and premium.
Our range has started with the GOLD AVENUE silver round, available now in our shop. It will soon be joined by new gold and silver products with unique designs, including small gold formats minted by PAMP, so you can start or grow your collection with quality pieces that fit any budget.
Have an idea or a suggestion?
You can share it with our teams through our form.