ABOUT GOLD AVENUE
Investing in precious metals, reimagined.
GOLD AVENUE is the digital precious metals platform of MKS PAMP GROUP, a Swiss family-owned group with more than 60 years of expertise in the precious metals industry.
Founded in Switzerland in 2017, GOLD AVENUE was created with a simple ambition: to make physical precious metals investing more accessible, transparent and intuitive for today's investors.
2017
Founded in Switzerland
200k+ Users
across Europe
60+ years
of Group expertise
What makes us different
State-of-the-art app
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Our innovative app and website make investing in precious metals quick, simple and secure.
Free storage up to €10,000
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We’ll store up to €10,000 of precious metals in our secure vaults, with zero fees.
Sell with 0% commission
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Sell at live market prices with 0% commission, directly on our website or app.
100% ownership, always
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Every product purchased through GOLD AVENUE belongs to you and is held outside our balance sheet.
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When people think about investing in physical gold, they often imagine something complicated or out of reach.
We created GOLD AVENUE to change that and make precious metals ownership something anyone can access with confidence.
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Nicolas Cracco
CEO
OUR JOURNEY
GOLD AVENUE: A journey of growth and innovation
Founded in Switzerland
GOLD AVENUE launches
in Switzerland with a clear vision:
gold investment made simple.
New features
We launch the Investment Assistant,
educational guides, and
our Affiliation program, now used
by over 50% of our customers.
50,000 users
GOLD AVENUE surpasses
50,000 users across Europe,
reflecting growing demand for simpler,
more accessible ways to invest
in physical precious metals.
VAT-free storage
We expand VAT-free storage
across our entire shop,
giving customers more choice
in the precious metals they own and store.
The mobile app arrives
The GOLD AVENUE mobile app launches,
allowing customers to buy, sell,
store and manage their assets
anytime, anywhere.
Storage-first
GOLD AVENUE surpasses
€500 million in stored precious metals,
reflecting the trust placed in the platform,
and our storage solution, by its customers.
Stronger together
We join Bullion International Group,
the new retail arm of MKS PAMP GROUP,
our parent company and a global leader
for 60+ years, reinforcing our strength
in the industry.
The future
We're continuing to develop new
services designed to improve every
step of owning precious metals, giving
our customers more flexibility and control
along the way.
OUR PHILOSOPHY
Making precious metals
investing simple.
For generations, precious metals have helped preserve and diversify wealth. Yet investing in physical gold, silver, platinum and palladium hasn't always been straightforward.
GOLD AVENUE was created to change that.
By combining decades of Swiss precious metals expertise with modern technology, we've built a platform that makes it simple to buy, sell and store physical precious metals with confidence.
As we continue to grow, our ambition remains the same: to make investing in precious metals more transparent, intuitive and accessible for investors and collectors everywhere.
A global authority in precious metals 
GOLD AVENUE is part of Bullion International Group, the retail division of MKS PAMP GROUP — a Swiss family-owned company that has grown into an innovative powerhouse, serving precious metals producers, users, and traders worldwide.
Learn more about MKS PAMP GROUPBullion International Group also includes such well-known brands as APMEX, MTB, OneGold, Bullion.com, the Bullion Card, and Citadel.
Learn more about Bullion International Group
OUR VALUES
What drives every decision we make?
SIMPLICITY
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We believe investing in precious metals should be accessible to everyone, not just seasoned investors. That's why we focus on removing complexity from every step of the journey, making it easy to buy, sell and store physical precious metals through a seamless digital experience.
TRANSPARENCY
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Trust begins with clarity. We are committed to transparent pricing, clear information and full visibility over your holdings. From ownership and storage fees to your transaction history, you should always understand exactly what you own and how your assets are managed.
SECURITY
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As part of MKS PAMP GROUP, we combine precious metals expertise with institutional-grade infrastructure to protect our customers’ assets and data. From secure payments to fully insured Swiss storage, every step is designed with your security in mind.
Learn more about why customers trust GOLD AVENUE ->
INNOVATION
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Since our launch, innovation has driven our mission to make investing more accessible, convenient and efficient. From automated investing and real-time portfolio management to new products and services, we continuously evolve our platform to meet the changing needs of modern investors.
OUR PEOPLE
Meet the team behind GOLD AVENUE
Nicolas Cracco
Chief Executive Officer
Before joining GOLD AVENUE and MKS PAMP GROUP, Nicolas Cracco worked at PwC and Expedia. Over six years at GOLD AVENUE, he held several leadership roles, including CFO and COO, before becoming CEO.
Marc Guiomar
Chief Marketing Officer
Marc Guiomar has more than 26 years of international experience in brand, marketing and commercial leadership. Before joining GOLD AVENUE in 2022, he held senior leadership roles at British Airways, IAG Loyalty and Mastercard.
Jean-Bertrand Dubois
Chief Product Officer
Jean-Bertrand Dubois has been shaping GOLD AVENUE's product vision since 2019. Previously, he was Artistic Director and led digital product projects for several agencies and brands such as Richemont Group (Piaget, FHH, Van Cleef & Arpels) and Volvo Group.
Geoffroy Fisher
Head of Key Accounts
Geoffroy Fisher has been part of GOLD AVENUE since its early years and now leads the company's Key Accounts team. With more than 20 years of experience in customer relations and precious metals, he supports private clients and investors.
Gabriele Tassistro
Key Account Manager
Gabriele Tassistro is a Key Account Manager at GOLD AVENUE. With more than five years of experience in sales and relationship management, he supports investors across Europe in building their precious metals portfolios.
Claudia Almeida
Customer Service Manager
Claudia Almeida has been part of GOLD AVENUE for more than six years and leads the Customer Service team. She oversees the delivery of a high-quality customer experience, supporting clients throughout their investment journey.