About us

GOLDAVENUE SA is the retail arm of the MKS PAMP GROUP and operates this e-commerce platform to provide individuals with a wide selection of international legal tender bullion coins and our group products.

The MKS PAMP GROUP is an industrial and trading services group specializing in all aspects of the precious metals business. This family company was established over 60 years ago and is now an innovative global business serving precious metals producers, users, and traders worldwide.

This leading integrated precious metals group comprises five major brands: MKS, PAMP, MMTC-PAMP, MTB, and GOLDAVENUE employing over 700 people. The group has a local presence in key precious metal markets, through 2 refineries and mints and 15 offices.

Avenue Rosemont 10 
CH-1208 Geneva 

Phone: +41 (0)22 552 30 17
Email: info@goldavenue.com 

Registered in Switzerland under unique enterprise identification number: CHE-297.540.011.

Alessandro Soldati
Chief Executive Officer 

Chief Executive Officer since 2017, Alessandro has a strong e-commerce background. Prior to joining the group, he founded two retail websites with several thousand customers around Switzerland. Additionally, he is a board member of Corriere del Ticino Holding SA, the main publishing group in the Italian-speaking part of Switzerland, and Vallombrosa SA, a company active in the management of campsites. Alessandro graduated from the Faculty of Business and Economics (HEC) in Lausanne with a bachelor’s degree in Management.