Wondering whether to invest in gold or Bitcoin in 2025? Discover the key differences, risks, and advantages of each to make a smarter financial decision.

Gold versus Bitcoin: Which should you invest in?

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Bitcoin has skyrocketed in popularity for its ability to bypass traditional banks and offer fast, borderless transactions. Its potential for high returns has captivated investors – despite its infamous volatility and rapid price swings. But with Bitcoin’s growth comes the question: should you invest in Bitcoin or gold? Well, your choice depends on your goals, risk tolerance, and understanding of each asset. Let's explore the key pros and cons to help you decide which is the right fit for your portfolio – and the potential benefits of investing in both.

gold bars

 is well-established, with centuries of history as a reliable store of value.

According to David Rosenberg of Rosenberg Research,

 gold offers one-fifth the volatility of Bitcoin

gold's role as a hedge against economic uncertainty

 has been consistent, unlike Bitcoin, which is relatively new.

There’s also the possibility that regulation could one day undermine Bitcoin’s worth, while 

 across political and economic changes remains steadfast. For example, in 2021, China's central bank has announced that all transactions of crypto-currencies were illegal, effectively banning digital tokens such as Bitcoin. In the wake of the announcement, the price of Bitcoin fell by more than $2,000 (£1,460).

 fluctuates, it tends to retain its value over time.

 for thousands of years, with a proven track record of outperforming inflation. It is a tangible asset with a limited supply, making 

 a solid long-term choice. Gold also tends to rise in value when stocks and shares fall, providing 

 and reducing exposure to market volatility. In 2024, the 

price of the yellow metal soared by around 30%

, it may not suit investors seeking short-term liquidity. Unlike stocks or bonds, gold doesn't generate income through dividends, and its value is often influenced by the strength of the U.S. dollar. Investors dealing in other currencies may face additional risks due to currency fluctuations.

a bitcoin coin topped by a house's roof

Bitcoin has a number of benefits. It can lead to high returns, especially amid its growing 

. According to Daniel Ives of Wedbush Securities, Bitcoin's liquidity and ease of trading make it a compelling asset .

 grows among businesses, Bitcoin could become a standard payment method, though its 

 and volatility remain significant challenges.

 offers several advantages, such as independence from government control and the potential for growth during economic turbulence. Like gold, Bitcoin's limited supply enhances its value over time. The blockchain technology behind Bitcoin also boosts security, reducing the risk of fraud and strengthening public trust.

Despite its upside, Bitcoin's extreme volatility is a key drawback. The 

 is far more unpredictable than the S&P 500 and 

, making it a high-risk asset. The lack of regulatory oversight in the crypto market exposes investors to fraud and scams, while Bitcoin's speculative nature means its value isn't based on any 

As of 27 January 2025, the cryptocurrency market is experiencing significant turbulence, with Bitcoin’s price recently dropping below the $100,000 mark. In part, this is because of the introduction of an AI tool called Deepseek, which can analyse market trends and predict price movements. Forecasts generated by Deepseek suggested adverse market conditions, prompting traders to sell off their assets in anticipation of further declines.

Are there any similarities between gold and Bitcoin?

A man in suit holding a bitcoin in one hand and a gold bar in the other

 that make them attractive to investors. Both assets have 

, which supports their value. Gold has been mined steadily, while Bitcoin's supply is capped at 21 million coins. Both can also serve as 

But, there are also some important differences between gold and Bitcoin, too.

 Gold is a physical asset with intrinsic value, while Bitcoin is a digital asset, subject to technological risks and regulatory challenges.

 Gold is favored by investors seeking stability, while Bitcoin’s 

 Gold's price often moves inversely to the stock market, providing diversification during downturns. Bitcoin’s market correlation is less clear, making its diversification benefits questionable.

, but its volatility also means greater risk. For investors with a higher risk tolerance, Bitcoin can provide exposure to the 

. However, its inclusion in an investment portfolio should be balanced with more stable assets like gold.

Gold remains a compelling choice for long-term savings due to its 

stability, intrinsic value, and role as a hedge against 

. Its inverse correlation with equities makes it a powerful tool for diversification, especially during economic uncertainty.

 and role as a reserve asset held by central banks worldwide give it unmatched credibility compared to Bitcoin.

 can play valuable roles in a diversified portfolio. Gold offers stability, a proven track record, and a hedge against market downturns, making it ideal for long-term savings. 

, provides exposure to the high-growth digital economy.

, investors should consider them complementary assets. Together, they can balance each other out, enhancing portfolio resilience and growth potential. By understanding the unique benefits and risks of each, investors can make informed decisions aligned with their goals and risk tolerance.

If you want to add gold to your investment portfolio, check out our guide to buying precious metals 

 to invest in gold from trusted, reputable retailer.

Gold offers several powerful advantages as a store of value. Discover why more and more investors are turning to this precious metal.

What are the advantages of gold compared to other investments?

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Good thing central banks can't print gold. 😉

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24/02/22: Russia has launched a full-scale invasion of Ukraine, the S&P is in a correction for the first time since the 2020 Wall Street plunge, gold hits a 20-month high. And more. 

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17/03/22: The Fed has raised interest rates for the 1st time since 2018, one of Brazil’s biggest funds goes for gold, E.U.'s rethinking gas supplies. And more.

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31/03/22: European inflation soars to new heights, Russia resumes gold purchases, no breakthrough seen in Ukraine war despite renewed peace talks. And more. 

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23/06/22: The stock market dropped as recession fears grow, UK inflation hits a new 40-year high, Bitcoin could plunge to a low of $13,000. And more.

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Did you know that gold came to Earth from outer space and grows on trees? If not, take a look at some interesting facts about the shiny metal. Some of them sound too unbelievable to be true.