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€900 million

in sales

200K

users

€750 million

in storage

Discover our products

deals

bestsellers

new-arrivals

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coins

Official partner of renowned mints

Pamp Suisse
The Royal Mint
Royal Canadian Mint
South African Mint
Austrian Mint
Perth Mint
US Mint
Monnaie de Paris
Swissmint
Argor Heraeus
Heraeus
Umicore
Hafner
T&S
Pamp Suisse
The Royal Mint
Royal Canadian Mint
South African Mint
Austrian Mint
Perth Mint
US Mint
Monnaie de Paris
Swissmint
Argor Heraeus
Heraeus
Umicore
Hafner
T&S
Pamp Suisse
The Royal Mint
Royal Canadian Mint
South African Mint
Austrian Mint
Perth Mint
US Mint
Monnaie de Paris
Swissmint
Argor Heraeus
Heraeus
Umicore
Hafner
T&S

If I had invested
5 years ago?

Precious metals have historically gained value in the long term.
Estimate how much you could have invested in the past 5 years.

We have 3 strategies matching
your starting amount!

Metal

Starting amount

€3,000.00

Add a monthly investment

Today you would have:

€0.00

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Total gains: €0.00 (0%)

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Performance

Collector's choice

numismatics

napoleon

vreneli

limited-editions

2026-lunar

2026-coins

graded-coins

Try our investment assistant

Pick the right products to secure your wealth. Simply select a metal, enter a budget, and our investment assistant will help you start!

Gold

EUR
buy gold coins and bars from PAMP and reputable mints on the investment assistant like 1 kg gold bar or 1 oz britannia or 5 g lady fortuna gold bar

GOLD AVENUE ranked #1 for Price-Performance

We’re proud to be named the top online gold and coin shop by the Swiss Industry Monitor - an independent study that compares prices, services, and customer experience across the industry.

This award shows our commitment to fair prices, trusted service, and a smooth investing experience.

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A global authority in precious metals CH icon

GOLD AVENUE is part of Bullion International Group, the retail division of MKS PAMP GROUP — a Swiss family-owned company that has grown into an innovative powerhouse, serving precious metals producers, users, and traders worldwide.

Learn more about MKS PAMP GROUP

Bullion International Group also includes such well-known brands as APMEX, MTB, OneGold, Bullion.com, the Bullion Card, and Citadel.

Learn more about Bullion International Group
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apmex
oneGold
mtb
bullionDotCom
theBullionCard
citadel
fineMint

More than 140,000 users already trust us!