€900 million
in sales
200K
users
€750 million
in storage
Discover our products
deals
bestsellers
new-arrivals
lady-fortuna
vat-free-silver
coins
Shop our categories
If I had invested
5 years ago?
Precious metals have historically gained value in the long term.
Estimate how much you could have invested in the past 5 years.
We have 3 strategies matching
your starting amount!

Metal
Starting amount
Add a monthly investment
Today you would have:
€0.00
Total gains: €0.00 (0%)
Performance
Collector's choice
numismatics
napoleon
vreneli
limited-editions
2026-lunar
2026-coins
graded-coins
Try our investment assistant
Pick the right products to secure your wealth. Simply select a metal, enter a budget, and our investment assistant will help you start!

GOLD AVENUE ranked #1 for Price-Performance
We’re proud to be named the top online gold and coin shop by the Swiss Industry Monitor - an independent study that compares prices, services, and customer experience across the industry.
This award shows our commitment to fair prices, trusted service, and a smooth investing experience.
Secure your wealth
Buy physical gold, silver, platinum, and palladium and build your precious metals portfolio from anywhere.

A global authority in precious metals 
GOLD AVENUE is part of Bullion International Group, the retail division of MKS PAMP GROUP — a Swiss family-owned company that has grown into an innovative powerhouse, serving precious metals producers, users, and traders worldwide.
Learn more about MKS PAMP GROUPBullion International Group also includes such well-known brands as APMEX, MTB, OneGold, Bullion.com, the Bullion Card, and Citadel.
Learn more about Bullion International Group









