Buy gold

Why invest in gold?

The many benefits of gold make it an attractive choice for savvy investors. Here are some reasons to consider buying gold online and adding gold bars or gold coins to your investment portfolio:

Historical stability of the value of gold

For centuries, gold has been regarded as a store of wealth throughout economic crises and international currency fluctuations. Unlike fiat currencies that risk becoming worthless if too much is printed, physical gold in the form of gold bars and coins holds an intrinsic value that has never gone to zero in recorded history. Gold is universally recognised and traded, making it one of the most reliable ways to protect your capital. Its lasting appeal has made it a popular investment for preserving wealth over generations.

Protection against inflation and currency fluctuations

Inflation is an economic phenomenon that leads to the progressive devaluation of paper currency. Your purchasing power decreases as prices rise. So, what can protect assets from inflation? Gold.

Physical and other forms of gold can retain their value in the face of rising inflation. As a hedge against inflation, gold tends to keep its worth and can provide a valuable safeguard for your financial well-being.

Choosing to invest in gold coins or gold bars allows you to preserve your purchasing power and shield your portfolio from inflation.

Is gold still a good investment in 2025?
Yes. Gold remains a proven hedge against inflation and market volatility. It has consistently held its value over the long term and continues to be a safe-haven asset in uncertain times. Read our beginner’s guide to gold to discover more.

Diversifying your portfolio with gold

With gold coins and gold bars, you can also diversify your holdings, which is one of the key principles to successful investing. Adding gold to your investment mix can reduce risk and increase stability. This is because gold often moves independently of other assets like stocks and bonds, making it an effective tool for spreading risk and enhancing overall portfolio performance.

Can gold protect against stock market crashes?

Gold has historically acted as a hedge during market downturns and times of economic uncertainty. While it doesn’t guarantee profits, it can help preserve wealth when other assets decline in value.

Our selection of gold products

At GOLD AVENUE, we offer a wide range of high-quality gold products. These come straight from the highly prestigious and recognized MKS PAMP state-of-the-art refinery. Our PAMP gold products are suitable for seasoned collectors and first-time buyers. The selection includes:

Buy gold coins

Our beautiful gold coin collection makes a wonderful and historic asset for any investor looking to buy gold coins online. Each coin is selected for its quality and carefully crafted, showcasing iconic designs and historical significance. Gold coins are relatively easy to trade, making them a convenient choice when it comes to buying or selling in the market.

Collecting gold coins can also turn into a fulfilling and rewarding hobby, where you get to embrace both the excitement of investing and the joy of exploring numismatics and history. Buying gold coins is an excellent way to diversify your savings, whether you’re a collector, investor, or enthusiast.

How are gold coin prices determined?

Bullion and collectible gold coin prices are based on: the live spot price of gold, a minting premium for production and distribution, and rarity, demand, and collectible value in certain editions.

Buy gold bars

At GOLD AVENUE, we also offer a wide selection of competitively priced gold bars for sale. These are ideal for investors who wish to store a larger amount of money, or who prefer the advantages of bars. Each bar has exceptional 99.99% purity, the highest degree of gold refinement, and is sourced from trusted refiners such as MKS PAMP.

Available in various sizes, these bars allow you to purchase physical gold online based on your personal goals, budgets and preferences.

Sizes range from 1 gram to 1 kilogram and include:

• 1 ounce
• 50 grams
• 100 grams
• 250 grams
• 500 grams

These bars are typically classified into two main types: cast bars and minted bars. Cast bars bear engravings of their serial numbers and manufacturer’s details. Due to their simple design and lower production costs, cast bars are generally more affordable than minted bars.

In contrast, minted bars often boast artistic designs, such as the well-known Lady Fortuna range produced by MKS PAMP, which is highly sought after by investors. Minted gold bars come with an integrated certificate enclosed in protective sealed packaging, making them more convenient for resale purposes.

Is it better to buy gold bars or coins?
Gold bars are generally more cost-effective for larger investments, offering lower premiums per gram. Coins provide greater flexibility, easier resale, and collector value.

Current gold price

Timing matters when you buy or sell precious metals. Gold prices fluctuate daily due to various factors, such as economic conditions, geopolitical events, and inflation. Before buying gold, it’s crucial to define your investment goals and risk tolerance. Some traders aim for short-term profits, while others prefer a long-term investment approach. Gold can be a part of a diversified investment portfolio, but it’s essential to determine how much of your overall investment capital you are willing to allocate to gold.

Tracking these gold price fluctuations in real time provides valuable insights for your buying or selling decisions. GOLD AVENUE provides up-to-the-minute updates on both the gold coins price and gold bar price, giving you total transparency before you make a purchase.

Our platform is linked to the international spot market, ensuring the prices you see are the most accurate and competitive available. Whether you’re comparing bars or coins, you can rely on our real-time gold bar price comparison tool to guide your investment decisions.

See our live gold price chart for updates and historical trends.

Why does the gold price change daily?
The gold price fluctuates due to international supply and demand, currency exchange rates, inflation and interest rates, and political and economic events.

Discover our exclusive gold coin collections

Explore our exclusive collection of gold coins suitable for collectors and investors alike.

Classic collector coins made of pure gold

At GOLD AVENUE, we offer numerous collections of investment and collectible gold coins, such as the famous Napoleon and Napoleon III coins from the Monnaie de Paris and the Maple Leaf from the Canadian Mint. We also offer the following widely recognized bullion and collectible gold coins:

• American Buffalo
• American Eagle
• Britannia
• Kangaroo
• Krugerrand
• Lady Fortuna
• Louis d'or
• Lunar
• Maple Leaf
• Napoleon
• Noah's Ark
• Panda
• Philharmonic
• Sovereign
• Vreneli

We know some collectors are looking to buy unique and rare gold coins. GOLD AVENUE therefore also sells limited editions with low mintage, such as the UNESCO World Heritage Coin Collection or Diwali gold bars in many sizes and weights for all budgets and preferences.

All these collectible coins and pieces are crafted with meticulous detail and high purity. They feature iconic designs showcasing historical figures, cultural symbols, or significant events, and come with a certificate of authenticity.

Are collectible gold coins a good investment?

They can be, especially for long-term investors and enthusiasts. Alongside their intrinsic gold value, limited editions and rare coins may appreciate due to rarity and demand, offering both financial and collectible appeal.

Secure storage for physical gold

When you buy gold online with GOLD AVENUE, we prioritize the safety and security of your investment. We offer storage solutions in Switzerland that are independent of the banking system. After you purchase gold through our platform, you can store your gold bars and gold coins for free in our highly secure and fully insured vaults, giving you peace of mind knowing that your valuable assets are protected.

This solution allows every investor to buy gold online and keep it safe, without the risks of home storage.

How can I store physical gold securely?
Storing physical gold is a key question for investors. Bank safes or home storage are possible options, but they involve the risk of theft or damage. The most secure option is to use a professional storage service, such as GOLD AVENUE’s.

Other precious metals

Gold remains the cornerstone of wealth preservation, but diversification strengthens any portfolio. At GOLD AVENUE, you can also invest in silver, platinum, and palladium, each offering unique opportunities and growth potential.

Silver

Silver presents a compelling alternative to gold for any investor looking to diversify their portfolio. With its unique properties and increasing demand in various sectors, such as the renewable energy sector, and electric cars industry, silver offers the potential for growth.

Our silver collection includes a variety of silver bars and coins available online to fit your investment preferences and budget.

Should I buy gold or silver?
Gold is the ultimate safe-haven asset, while silver offers greater volatility and growth potential. Many investors choose both to balance security and opportunity.

Platinum

Platinum, often called “white gold”, has gained recognition as a valuable investment option. Its rarity and diverse applications in industries such as automotive and jewelry make it an interesting choice for investors looking to add diversity to their precious metals holdings.

Discover our platinum products, including bars and coins, to explore the potential benefits of investing in this precious metal.

Is platinum more valuable than gold?

Historically, platinum has often traded at a higher price than gold due to its rarity. However, market dynamics change, and today gold is generally more expensive.

Palladium

Palladium, a member of the platinum group metals (PGMs), has seen significant demand growth due to its essential role in the automotive and technology sectors. As a rare and versatile metal, palladium can be an intriguing investment opportunity, depending on your investment strategy and needs.

Our selection of palladium products allows you to participate in this market and potentially benefit from its increasing value.

How can I invest in palladium?

You can purchase palladium bars and coins directly through GOLD AVENUE. They can be stored in our secure Swiss vaults or delivered securely to your home.

More frequently asked questions about purchasing gold

Is gold a safe investment?

Gold has a long-standing reputation as a safe and reliable investment. Its historical stability, ability to hedge against inflation, and potential for diversification make it an attractive option for investors wanting stability and long-term growth.

How can I store gold safely?

At GOLD AVENUE, we provide a secure storage solution for your physical gold. Once you buy gold with us, it’ll be stored in highly secure vaults, fully insured against potential risks and independent of the banking system. This ensures the safety and integrity of your investment, allowing you to have peace of mind and focus on your financial goals.

What delivery options are available for buying gold?

We deliver to many countries worldwide, including the European Union, Australia, and the U.S. See the full updated list of countries here. You can choose to have your gold products delivered directly to your doorstep, ensuring a convenient and seamless experience.

Our deliveries are fully insured to safeguard your investment during transportation.

Are the gold deliveries insured?

We understand the importance of protecting your investment. Your orders are fully insured and discretely packaged, providing added security and confidence in your purchase. You can trust that your precious metals will be covered in the unlikely event of damage or loss during transportation.

Each delivery has a tracking number so you can follow your parcel online until it reaches your hands.

What happens if the gold is damaged during transport?

In the rare event that your gold is damaged during transport, we will take full responsibility for it. Our comprehensive insurance coverage ensures that you’re protected against any potential risks. Contact our dedicated customer support, and we will resolve the issue.

Do you offer certification for the gold products purchased?

We understand the importance of authenticity and quality assurance. We offer a downloadable certificate of ownership for each stored product, as well as a printable invoice with every purchase.

Moreover, minted gold bars come with an integrated certificate enclosed in protective sealed packaging, making them more convenient for resale purposes.