€900 million

in sales

200K

users

€750 million

in storage

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Bestsellers

New Arrivals

Lady Fortuna

VAT-free Silver

Coins

30%
off our
margin

1 kg Silver Bar - PAMP Suisse

€2,574.54

€2,669.56

10%
off our
margin

50 gram Gold Bar - PAMP Suisse - 2025 Design

€6,614.17

€6,630.12

30%
off our
margin

1 ounce Silver Round - GOLD AVENUE

€80.26

€83.21

Black Friday offer Purchase 10 grams Fine gold Lady Fortuna - PAMP Swiss - Front

20%
off our
margin

10 gram Gold Bar - PAMP Suisse Lady Fortuna

€1,347.10

€1,358.46

30%
off our
margin

1 ounce Silver Coin - 2025 Bitcoin

€80.45

€83.37

10%
off our
margin

1 ounce Gold Coin - Krugerrand Mixed Years

€4,126.71

€4,138.18

Buy 5 grams Fine gold Lady Fortuna - PAMP Swiss - Veriscan

20%
off our
margin

5 gram Gold Bar - PAMP Suisse Lady Fortuna

€685.23

€692.44

30%
off our
margin

500 ounce Silver Bars Monster Box - PAMP Suisse

€39,361.83

€40,590.53

Shop our categories

Gold Bars

Silver Bars

CGT Free Coins

Lady Fortuna

Numismatics

Napoleon

Vreneli

Official partner of renowned mints

If I had invested
5 years ago?

Precious metals have historically gained value in the long term.
Estimate how much you could have invested in the past 5 years.

We have 3 strategies matching
your starting amount!

Metal

Gold

Silver

Starting amount

€3,000.00

Add a monthly investment

Today you would have:

€0.00

Total gains: €0.00 (0%)

Performance

Collector's choice

Numismatics

Napoleon

Vreneli

Limited Editions

2026 Lunar

2026 Coins

Graded Coins

Invest in 20 Swiss Francs Helvetia Vreneli - Swiss Mint - Front

BEST

20 Swiss Francs Gold Coin - Helvetia Vreneli - Mixed Years

€778.42

Invest in 20 French Francs Napoléon - French Mint - Front

BEST

20 French Francs Gold Coin - Napoléon (Coq de Chaplain) - Mixed Years

€788.16

20 French Francs Gold Coin - Napoleon III (Laurel head or bare head) - Mixed Years

€797.50

Great Britain Sovereign Gold Coin - Mixed Types and Years

€981.91

Obverse (front) of the Queen Victoria Sovereign Gold Coin

Sovereign Gold Coin - Queen Victoria - Mixed Years

€988.79

5 US Dollars Gold Coin - Indian Half Eagle Mixed Years

€1,116.83

20 US Dollars Gold Coin - St. Gaudens Double Eagle Mixed Years

€4,022.94

20%
off our
margin

20 Lire Gold Coin - Umberto I - Mixed Years

€779.86

€784.67

Try our investment assistant

Pick the right products to secure your wealth. Simply select a metal, enter a budget, and our investment assistant will help you start!

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buy gold coins and bars from PAMP and reputable mints on the investment assistant like 1 kg gold bar or 1 oz britannia or 5 g lady fortuna gold bar

GOLD AVENUE ranked #1 for Price-Performance

We’re proud to be named the top online gold and coin shop by the Swiss Industry Monitor - an independent study that compares prices, services, and customer experience across the industry.

This award shows our commitment to fair prices, trusted service, and a smooth investing experience.

Discover our products

Secure your wealth

Buy physical gold, silver, platinum, and palladium and build your precious metals portfolio from anywhere.

MKS PAMP GROUP Logos in a circle with MKS PAMP and MMTC PAMP and MTB and GOLD AVENUE the official online retailer of MKS PAMP GROUP

Buy
physical precious
metals

We selected the best physical products on the market, with bars directly from the most renowned mints and refineries.

Browse our shop

Store
for free with
no commitment

Simply choose our free insured storage directly in your cart, and we’ll store your products for you in our secure Swiss vaults. They'll remain available for resale or delivery at any time.

More about storage

Resell
with 0%
commission

Easily manage and resell your precious metals 24/7, with no commission. Get your money, whenever you need it.

An easy-to-use account

A global authority in precious metals

GOLD AVENUE is part of Bullion International Group, the retail division of MKS PAMP GROUP — a Swiss family-owned company that has grown into an innovative powerhouse, serving precious metals producers, users, and traders worldwide.

Learn more about MKS PAMP GROUP

Bullion International Group also includes such well-known brands as APMEX, MTB, OneGold, Bullion.com, the Bullion Card, and Citadel.

Learn more about Bullion International Group

More than 140,000 users already trust us!

Frequently asked questions

Read the most frequently asked questions from investors on GOLD AVENUE and on how to buy gold, silver, and precious metals.

More FAQ

Do I own the precious metals I buy on GOLD AVENUE?

You own 100% of the products you buy on GOLD AVENUE. All your stored products are physically kept in our secure vaults and off our balance sheet, so you remain their unique legal owner even if GOLD AVENUE were to cease its business activities.

Indeed, GOLD AVENUE only sells allocated precious metals that belong entirely to you. Other resellers can sell “mutualized” gold, often as a 12.5 kg bar shared with other customers. Although a part of it technically belongs to you, it can be difficult to resell and is usually not available to redeem. Some resellers even sell “paper gold”, which is not physical gold itself but an asset reflecting the price of gold and not necessarily backed by real physical gold.

Is there any guarantee for my purchases on GOLD AVENUE?

All precious metals bars sold on GOLD AVENUE are sealed and come with a purity certificate. We also provide a downloadable certificate of ownership for each stored product and a printable invoice with each purchase. This way, you always have paper proof of your ownership.

Minted bars come with the CertiPAMP packaging which serves as their purity certificate. We advise leaving these products in their sealed packaging to ensure the validity of their purity certificate.

Some of our products also come with the Veriscan technology, an MKS PAMP SA application used to securely identify precious metals products and their purity.

What is the quality of the products on GOLD AVENUE?

Our precious metals bars and coins come directly from the most reputable mints and have undergone extensive quality control. Our parent company, the MKS PAMP GROUP is part of the LBMA (London Bullion Market Association), therefore, all precious metals produced by the Swiss MKS PAMP refinery are LBMA-approved. Our Swiss-made gold bars are all newly minted and 999.9 fine gold (24 carats). You can find all the information on all our bars and coins’ purity directly on their product page.

What is GOLD AVENUE Pay?

GOLD AVENUE Pay is our instant payment and withdrawal solution. It is a free and secure way to manage your funds on GOLD AVENUE. Before an order, top it up with a simple wire transfer and use it as a secure payment method. When you sell a stored product on GOLD AVENUE, your funds will be directly added to your GOLD AVENUE Pay. You can then use your funds to place a new order or send them back to your personal bank account.

If the funds on your GOLD AVENUE Pay don’t cover the full price of an order, you can simply use your saved credit cards during checkout to pay the remainder!

Read more about the payment methods available on GOLD AVENUE on our pricing page.

Can the precious metals I store with GOLD AVENUE be physically delivered to me?

Yes, you can ask for your stored products to be delivered to you 24/7, directly from your personal account.

We ship in all of Europe in 4-10 business days and all parcels are securely wrapped up and insured against theft, damage, and loss.

You can find the list of countries and our standard shipping prices on our pricing page.

Please note that if you choose to deliver your VAT-FREE silver, platinum, or palladium products, VAT will be applied back, along with shipping and insurance fees. Don’t forget to check your country's VAT rates before shipping.

What are the fees and commissions when I buy, store, or sell on GOLD AVENUE?

Like any precious metals reseller, we charge a margin (also called “premium”) on each product, it's the part of the price that covers our costs and reseller's margin. This margin is already included in the prices you see in our shop. To better understand how the price of a product works, simply click on it to see a detailed breakdown.

Any product you store with us is fully insured against loss, theft, and damage, for free. Storage is also free for up to CHF10,000 in storage value, and if you want to store larger quantities, you only pay a fixed fee of CHF8/month up to CHF100,000 in storage value.

And that’s it. That’s the only fees we will charge on GOLD AVENUE.

At resale, we do not take any fee or commission and offer instant buyback, at spot price for all the products you store with us. This means that we will pay you the full market price for your product, whenever you want to sell.

You can read more about this on our storage solution page.

Why should I invest in gold in 2026?

While the gold price has seen fluctuations in 2021, it has increased by over 85% in the past 5 years, and gold has historically performed well in times of inflation and economic uncertainty.

Today, investors often buy gold for two reasons. First, to secure their portfolio instead of leaving their money in a savings account to be eaten away by inflation. Then, to diversify and protect their portfolio against risks they might take elsewhere (stocks, cryptocurrencies, real estate, etc.)

Many buyers also choose to save gold on a regular basis to smooth out the changes in price that can happen in the short to medium term.

Investing in gold is a way to secure your wealth and build it in the long term.

To learn more about savings, investments, and precious metals, visit our blog and subscribe to our educational newsletter!

Discover our products

Shop our categories

Collector's choice

Try our investment assistant

GOLD AVENUE ranked #1 for Price-Performance

Secure your wealth

Buyphysical preciousmetals

Storefor free withno commitment

Resellwith 0%commission

A global authority in precious metals

More than 140,000 users already trust us!

Frequently asked questions

Do I own the precious metals I buy on GOLD AVENUE?

Is there any guarantee for my purchases on GOLD AVENUE?

What is the quality of the products on GOLD AVENUE?

What is GOLD AVENUE Pay?

Can the precious metals I store with GOLD AVENUE be physically delivered to me?

What are the fees and commissions when I buy, store, or sell on GOLD AVENUE?

Why should I invest in gold in 2026?

Buy
physical precious
metals

Store
for free with
no commitment

Resell
with 0%
commission